The Power of the Thumb
Based on our estimates, only around one percent of Americans are expressing their opinions in the ratings game! Feedback: It’s fast, it’s easy, and it’s influential. “How’m I doin’?” as former New...
View ArticleIs Public Opinion Polling Data Obsolete?
Pollsters just can’t catch a break these days, with recent election prediction misses in Greece, Israel, Scotland and most famously, the UK. It was so bad in the UK that NPR hammered Nate Silver, with...
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Moneyball Public Affairs
This piece is a follow-up to an initial piece entitled Is Public Opinion Polling Data Obsolete? “Thirty years ago, stockbrokers used to buy stock strictly by feel. Let’s put it this way: Anyone in the...
View ArticleAn Executive View of Soliciting High-Value Stakeholders Feedback
THE GROWTH OF METRICS-DRIVEN DECISION-MAKING The growing importance of metrics and analysis in corporate decision-making has created an increased need to gather relevant data across all stakeholder...
View ArticleAn Executive View of The Difference Between Brand and Reputation RDI
OVERVIEW The concepts of “Brand” and “Reputation” are core to corporate communications, yet the terms are frequently confused and often used inaccurately, which can create serious problems in today’s...
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Finding and Activating Influencers
As influencer marketing grows, our guests tell us that authenticity and collaboration are key success factors More: https://www.emarketer.com/Article/Podcast-Finding-Activating-Influencers/1014506
View ArticleStudy Reveals A New Class Of Data Influencers
Data Influencers aren’t just tech CEOs and data woks. They might be your neighbors, people who are redesigning data in health, adding analytics to the music industry, and programming biology. They...
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The Transformation of Influence: How Data is Changing Attitudes and Decisions
While past research has reflected on perceptions of data in specific scenarios like data breaches, this is the first comprehensive study conducted to investigate public perceptions of data in a...
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